Wednesday, October 17, 2007

About ICC Cricket World

ICC Cricket World, the ICC's weekly television show, was relaunched in 2004 after its successful debut series the year before.

In January, the ICC joined with international sports marketing company Sportsbrand Media Group in a new four-year agreement to produce and distribute the show worldwide.

Click here for details on where ICC Cricket World is broadcast

Keeping cricket fans around the world in touch with the latest cricket news, the weekly 24-minute shows cover recent cricket action including all Test and One-Day International matches, as well as exclusive off-field features and interviews.

Helping to achieve the ICC's objective to promote cricket globally, the show is televised by 11 different broadcasters in 110 countries reaching a global audience of over 95 million households.

The most popular viewer areas included India (30 million households), United Kingdom (25 million), South America (10 million) and Canada (9 million).

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